PRIME is a premium wellness event where recovery, movement, and connection come together in a thoughtfully curated, social, and energizing environment - featuring sauna and cold plunge experiences, expert-led movement, and a vibrant social atmosphere.
Sunday, March 8, 2026 | The Symes Toronto
Recharge
Your Body
WHY ATTEND?
Elevate
Your Mind
Connect
& Thrive
Discover The
Wellness Club
Join 200+ wellness leaders, founders, and athletes at Toronto's premier wellness event
PRIME is a premium wellness experience where recovery, movement, and connection come together in one thoughtfully curated environment. Designed to feel both elevated and approachable, the event blends sauna and cold plunge experiences with expert-led movement sessions, interactive wellness activations, and spaces intentionally created for conversation and community.
More than a series of workouts or treatments, PRIME is about how these elements work together—creating a social atmosphere where people can explore modern wellness, connect with like-minded individuals, and leave feeling restored, energized, and inspired.
ALL ACCESS PASS
$85 Per Ticket
(value of $565)
plus taxes and fees
WHAT YOU WILL EXPERIENCE AT PRIME
SAUNA
Deep, detoxifying heat to improve circulation, release tension, and support full-body recovery.
INBODY TESTING
Advanced body composition scans that give you real data on muscle, fat, and overall performance.
RED LIGHT THERAPY
Targeted light therapy to support skin health, muscle recovery, and cellular repair.
LEG COMPRESSION
Dynamic compression boots that flush out lactic acid and leave your legs feeling recharged.
JUICE & MOCKTAIL BAR
Receive a complimentary beverage to hydrate, energize, and fuel your experience.
TOTE WITH SAMPLES
A curated take-home bag filled with wellness favorites from trusted brands valued at $350+
COLD PLUNGE
Guided cold exposure designed to reduce inflammation, accelerate recovery, and reset your nervous system.
MOVEMENT & CLASSES
High-energy, expert-led classes focused on strength, mobility, and long-term performance - built for real bodies, not trends.
VIBRANT ATMOSPHERE
Upbeat DJ music and high-energy vibes that make wellness feel exciting, social, and alive.
VENDORS
A curated marketplace of innovative wellness, nutrition, and lifestyle brands to discover and explore.
CONTESTS
Interactive giveaways and challenges designed to surprise, delight, and reward attendees.
WELLNESS CLUB ACTIVATION
Learn about our science-backed recovery services, shop exclusive merchandise, and explore founding memberships options.
EVERY PRIME TICKET INCLUDES
7 hour full access to all activations (Cold Plunge, Saunas, Leg Compression Boots, Red Light Therapy Masks, Workout Classes + More) $100+ VALUE
InBody testing, including a printed report and short overview $100 VALUE
Premium gift bag, including: Branded Reusable Water Bottle, Canvas Tote Bag, Beach Size Athletic Towel, Wetsuit Bag, Sponsor Product Samples VALUED AT $100+
Complimentary drink ticket for juice and mocktail bar $10 VALUE
Access to a curated social wellness community!
Day pass to The Wellness Club flagship store upon opening $250 VALUE
$565 VALUE FOR JUST $85
SIGN UP FOR THE LATEST PRIME NEWS AND UPDATES
Interested in partnering or showcasing your brand at PRIME?
Redefining wellness through science, community & connection.
Coming to Toronto Fall 2026